Steven Olson is dedicated to the education and consultation of degustation for appreciation and celebration. He teaches, lectures, and writes all over the world about wine, beer, spirits, sake, and virtually any other beverage under the sun, discussing their integral cause-and-effect relationship with food as he preaches the gospel of his mission: making tasting fun by removing the intimidation factor and the pretense.

Olson’s company, aka wine geek, based upon his standing as one of America’s foremost experts and most sought-after lecturers in the business, and his 30+ years of experience in the restaurant business, specializes in beverage and service consulting, and has focused on the professional presentation of beverage education for the trade, consumers, press and the media since 1992, always striving to empower both members of the trade and consumers to make their own decisions, and to trust their own palates.

Over the years, Steve has hosted a few of his own TV series’ and been a guest on many others, and has served as host of several trade education and product information videos, including being the voice of Virtual Bartender kiosks in retail stores nationwide. He was also selected as Santé Magazine’s Spirits Professional of the Year for 2003, awarded CHEERS Magazine’s Beverage Innovator of the Year, a lifetime achievement award in 2005, chosen to judge at the 2012 Diageo Reserve World Class Finals, and honored as Best Bar Mentor at the Spirited Awards at the 2012 Tales of the Cocktail.

Olson may be best known to many, however, for his restaurant and bar consulting, having designed the innovative beverage programs and service systems for several nationally acclaimed operations, including the Relais Chateau, Mobil Five Star award-winning Mayflower Inn in Connecticut, New York City's #1 Zagat-rated restaurant, Gramercy Tavern, the Borgata Hotel Casino and Spa in Atlantic City, and the Adam Tihany-designed Summit at the Mobil Five-Star, AAA Five-Diamond BROADMOOR in Colorado Springs. Olson designed the beverage programs for OTG Management, which exclusively operates dozens of restaurants and wine bars in airports, and designed the beverage programs for Aqua in Cancun, Mexico, the prize jewel of Grupo Posadas, which opened in 2008. His most recent venture are Isola, Hudson Lodge, Hudson Common, and Reserve Bar, each in Manhattan, where Olson and team act as beverage consultant to the Morgan Hotel Group in NYC.

aka wine geek, LLC is more than Steve Olson. It is a network of employees and contracted consultants, including several speakers and sommeliers, bartenders and servers throughout the US, that collaborate to make his vision happen. Steven Olson and Melissa Rosete are the company officers. Other full-time employees include Special Projects Director Sarah Tirone, Office Manager Kate Burgess, coordinator and bartender Leo DeGroff, and regularly scheduled and contributing contractors that include Craig Colton and John Lermayer based in Florida; Andy Seymour, Willy Shine, Aisha Sharpe, Philip Ward, Richie Boccato, Tim Cooper, Justin Noel, Michael Flannery, and Don Lee, all based in NYC; Bob Borchardt, Charles Joly and Matty Eggleston, based in Chicago; Anthony Alba and Patricia Richards, based in Las Vegas; Eric Alperin, Chris Bostick, Joseph Brooke, and Marcos Tello, based in los Angeles; Jacques Bezuidenhout, Jon Santer and Carlos Yturria, based in San Francisco; Misty Kalkofen and Jeff Grdinich in Boston; Sean Kenyon in Denver, also covering Arizona and the Rocky Mountains; Ricky Gomez in Portland, also covering Seattle; Danny Valdez in New Orleans, covering the South, and many others.

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