aka wine geek specializes in the professional presentation of wine, beer, sake, spirits and non-alcohol beverage education for the trade, consumers, press and the media.
Most importantly, we make tasting and learning fun!
Our goal is to empower members of the trade and consumers alike to make their own decisions and trust their palates.
The company is based on Steven Olsonís standing as being one of Americaís foremost experts and most sought-after lecturers in the business.
aka winegeek is more than Steve Olson. It is a network of employees and contracted consultants, including several speakers and sommeliers, bartenders and servers throughout the US, that collaborate to make his vision happen.
The company acts as a liaison between all strata of the industry, serving in an educational and advisory capacity between producer, importer, distributor, sales force, restaurateur, retailer, management, servers, and all others involved in the presentation and sales of beverages, creating the opportunity for successful interface with the consumer.
March 03, 2016 - March 06, 2016
Steve returns to Aspen for the Apres Ski Cocktail Classic in March. There will be lots of opportunities to warm up after turns on the slopes with Steve, including his seminars. Stay tuned for all the details.
March 07, 2016 - March 11, 2016
Steve will sit on the highly esteemed panel of judges in the Ultimate Spirits Challenge. The USC is part of the Ultimate Beverage Challenge whose primary goal is to generate a new platinum standard of trustworthiness, integrity, reliability, and, most important, meaningful and relevant results to international beverage competitions in order to recognize the highest degree of product quality. The Ultimate Spirits Challenge seeks systemically cull from the pack and reward those distilled beverages which in the collective and numerically arrived at opinion of the judges standout in their respective categories, showing uncommon quality.
April 06, 2016
Join Dale DeGroff, Doug Frost, Steve Olson, F. Paul Pacult, Andy Seymour and David Wondrich in Denver for BarSmarts LIVE! for a full day of training, education and certification from Pernod Ricard USA and BAR LLC.
Making People Happy
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Some tips and theories for your own restaurant or bar
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