aka wine geek specializes in the professional presentation of wine, beer, sake, spirits and non-alcohol beverage education for the trade, consumers, press and the media.
Most importantly, we make tasting and learning fun!
Our goal is to empower members of the trade and consumers alike to make their own decisions and trust their palates.
The company is based on Steven Olson’s standing as being one of America’s foremost experts and most sought-after lecturers in the business.
aka winegeek is more than Steve Olson. It is a network of employees and contracted consultants, including several speakers and sommeliers, bartenders and servers throughout the US, that collaborate to make his vision happen.
The company acts as a liaison between all strata of the industry, serving in an educational and advisory capacity between producer, importer, distributor, sales force, restaurateur, retailer, management, servers, and all others involved in the presentation and sales of beverages, creating the opportunity for successful interface with the consumer.
November 03, 2016
Join Dale DeGroff, Doug Frost, Steve Olson, F. Paul Pacult, Andy Seymour and David Wondrich in San Francisco for BarSmarts LIVE! for a full day of training, education and certification from Pernod Ricard USA and BAR LLC.
November 07, 2016 - November 13, 2016
This yearâ€™s global celebration showcases Sherry wines through a network of public and private events in bars, restaurants, hotels, bodegas, universities, tabancos, and wine clubs around the world during the week of November 7th through 13th, 2016.
January 08, 2017 - January 13, 2017
BAR (Beverage Alcohol Resource) will return to NYC to hold its 5-day Intermediate Certificate Program. BAR is an independent organization whose program instructs attendees not only about the details and techniques necessary to be a competent maker of mixed drinks, but likewise about the pedigree and use of all the fine distilled spirits that act as the base spirits for cocktails. BARs mission is to educate, guide, and propagate the healthy, enlightened, and responsible use of beverage alcohol products. The school is in a unique position to create and teach a series of courses that will not just train, but actually educate those who take them, be they service industry professionals, members of the media, or curious consumers.
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