aka wine geek specializes in the professional presentation of wine, beer, sake, spirits and non-alcohol beverage education for the trade, consumers, press and the media.

Most importantly, we make tasting and learning fun!

Our goal is to empower members of the trade and consumers alike to make their own decisions and trust their palates.

The company is based on Steven Olsonís standing as being one of Americaís foremost experts and most sought-after lecturers in the business.

aka winegeek is more than Steve Olson. It is a network of employees and contracted consultants, including several speakers and sommeliers, bartenders and servers throughout the US, that collaborate to make his vision happen.

The company acts as a liaison between all strata of the industry, serving in an educational and advisory capacity between producer, importer, distributor, sales force, restaurateur, retailer, management, servers, and all others involved in the presentation and sales of beverages, creating the opportunity for successful interface with the consumer.

September 15, 2015
Attention to all Mezcal fanatics in the United Kingdom -- Del Maguey, Single Village Mezcal is launching it's first-ever cocktail competition. In search of the official 20th anniversary cocktail in the UK, the winner will also travel to Oaxaca with Ron Cooper and our very own Steve Olson to visit the palenques who create the liquid art. Deadline to enter is September 15th.
http://delmaguey.com/uk-cocktail-competition

September 28, 2015 - October 02, 2015
BAR (Beverage Alcohol Resource) will return to the Astor Center in NYC to hold its 5-day Intermediate Certificate Program. BAR is an independent organization whose program instructs attendees not only about the details and techniques necessary to be a competent maker of mixed drinks, but likewise about the pedigree and use of all the fine distilled spirits that act as the base spirits for cocktails. BARs mission is to educate, guide, and propagate the healthy, enlightened, and responsible use of beverage alcohol products. The school is in a unique position to create and teach a series of courses that will not just train, but actually educate those who take them, be they service industry professionals, members of the media, or curious consumers.
http://www.beveragealcoholresource.com

October 05, 2015
The 10th anniversary of the Sherry Cocktail Competition will take place on October 5th at Clover Club in Brooklyn. Come and cheer on your favorite finalist and see who is crowned the Best Sherry Cocktail of 2015! Remember: an all expenses paid trip to Jerez, Spain and a scholarship to Beverage Alcohol Resource 5-Day Program are at stake!
http://www.sherry.org

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